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Press release or news release distribution is a very powerful ‘weapon’ which can be utilized to get your company noticed. Through distribution of press releases, you are able to reach out to a high number of people and create awareness about your company. To be able to make sure that the press releases are not unable to provide your company with a lot of popularity and free publicity, you will need to optimize them for the search engines such as Google. More people will read them when they are optimized for the search engines, and your company will manage to get the required publicity.

How is it done?

The initial step in sökmotoroptimering of press releases is to create them to be search engine friendly. Here are a few matters which will assist you in this process:

Use Key Words – Google and all other search engines like keywords and their search process can also be dependent on key words. You should use key words which are relevant to your own company so that Google will understand what it’s about while creating news releases. When Google finds that it’s a reasonable percentage of key words (1.5 – 2% of the text), it will automatically index the news release more often and link to the search results for those keywords.


Create Great Content – you should supply it with lots of significance and the content of your press release is a very important factor. The indexing software of Google has an affinity towards good quality content. Therefore, when the press release may have good relevant and quality content, it’ll index it on a regular basis. It is going to then appear in Google search results and a lot of people may really get to view it. If it doesn’t include quality content that is good, it Won’t be optimized for the search engines.

Tend not to make it too long – most of the times, news releases are unable to generate the interest that is essential as they can be too long, monotonous and end up being full of gibberish. The search engines will not love it when it is too much time and will neglect to get enough visitors. Consequently, you will need to make sure that the news release that you create is neither too short nor too long.